All posts filed under “Career and Profession

comment 0

15 things that productive people do differently

I found this picture on Linkedin.com, somebody had shared this picture and one of my friends liked it on Linkedin. No matter which list you refer to – 7 habits of highly successful people or this one or any other list on successful people, achievers or productive people, there are several basic themes on the list that remain same.

You may like a To-Do list, others may not. You may like to use a notebook to jot down but other may like use a mobile app for the same activity. Whichever tasks work for you, don’t forget the physical and mental health. Don’t forget to take a break and unplug yourself from daily routine for some time, clear the clutter in your mind. The summary of all the list is that in order to be productive, efficient and effective and to chase success and achieve your goals you have to be focused, healthy, consistent and be able to prioritize work, family and friends and distractions.

497610d6-0ac8-499e-bcf4-ff21a4164d1b-original

Share it onShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Digg thisShare on RedditShare on TumblrEmail this to someone
comment 0

Real-time Brand Management — nice read

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane on the tarmac for over four hours. The crew was anxious, babies were crying, mothers were anxious, and the passengers were unruly — to the point that one woman was taken off the plane by police. The entire ordeal was documented by David Martin, the CEO of Kontain.com, on his company’s iPhone social-media application.

Martin was called by someone in Virgin America’s marketing department, who offered him a $100 voucher for his troubles. He said the passengers deserved more. He subsequently received a call from Virgin America CEO C. David Cush. During that conversation, according to Martin, he negotiated a full refund and a $100-per-person voucher for all passengers.
If this account is accurate, it is fascinating that a customer, by posting an account of his ordeal as it was happening via his iPhone, became powerful enough to negotiate such a deal. It demonstrates the need for every company to start thinking about real-time brand management.

Firms may “own” their brands, but brands really live in the heads of their consumers. Companies must constantly nurture and actively manage their brands at the speed customers form opinions about them. And today that’s mighty fast. Notifications or conversations about an experience may begin on Twitter, but they can be immediately posted to all social media around the world. (If Facebook were a country, its population would make it the third-largest nation in the world — behind India and ahead of the United States.)

Greg Brandeau, chief technology officer of Walt Disney Studios, recently told me that the window for premiering a new movie used to be the first weekend of its release. It would take two and a half days to figure out if a movie was doing well or poorly. Today, with people Tweeting and posting to Facebook while they are watching the movie, that window has shrunk to hours.

Most firms do not have the marketing reflexes to respond in real time. There are a number of implications for executives:

• Every company must have “a brand radar system” to constantly monitor social media. The good news is that if a company commits to this notion of having a brand radar system, there are many tools to help build this surveillance capability.

• Firms must get used to being “naked” to the marketplace. There is no question that all the things that happen with your customers and even within your firm may become a matter of global, public record in minutes.

Companies need a “trust bank” with their customers. I believe that Virgin America did not suffer too much from the horrific L.A. to New York flight because its customers deeply trusted it. In contrast, United Airlines suffered terribly when it broke the guitar of a passenger, who then created a YouTube video viewed over 8 million times in which he bashed United’s service and attitude. Unlike Virgin America, United did not have a reservoir of good will to help protect its brand when a problem arose.

Disclaimer: I got this through a email. I can not guarantee is authenticity.

Share it onShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Digg thisShare on RedditShare on TumblrEmail this to someone
comment 0

Economic slowdown

>

Economic slow down, recession, layoffs, bankruptcy, bankrupt banks, dipping share markets etc are few words and phrases echoing in everybody’s mind these days. It all started with major US and European corporate giants started filling for bankruptcy or started reporting huge losses on YoY numbers, QoQ number, for some the losses are in tune of billions of dollars. Poor show by big bank and corporates clubbed with negative future prediction has sent a depressing wave across the globe resulting in panic attack and weakening of other economies. Is it going to get worse? After how many months will the scenario will improve? How many more layoffs will take place before the economy stabilizes? are some questions which economists, think tanks, industrialist, analysts, management gurus, politicians all over the world are busy in finding the answers. Everyone is scared, nobody know whats more in the bag.
This economic crisis has spread all over the world. No country remains untouched. Industries are crying for help from governments. Governments world over are taking measures in form of bail out packages. The bail out come in form of all cash help, purchase of equity shares or creating holdings, or relaxation in taxes and duties. After spending hundreds of billions of dollars the economic super powers show no sign of recovery. World leaders and world organizations like IMF, World Bank are trying to work out on model that will fuel economic growth world wide and not just in handful of countries. Theories and suggestions are pouring in but no visible changes are noticeable. The numbers are still disappointing and are not showing stability.
Now question arises what do we do? How measures corporates shall take to revive the company? What more government should do to boost industrial growth? One thing which comes instantly in our thoughts is to cut unnecessary expenses. Yeah I know we all have seen various cost cutting measures in our respective companies, though we hate these steps which may reduce our comfort level but they are need of the hour. This thought is made more concrete by words of Franklin Raines – “If there’s a severe recession, the automatic stabilizers will come into effect, and we will still try to reduce the structural deficit, but we will not try to keep cutting the budget so that we keep worsening a severe recession“. So you can understand how important is cost cutting. Its really easy to crib about the cut in perks and facilities taken back, that time we fail to understand how important these steps are in order to keep our jobs intact.
Around ’75 when the recession hit, club owners started going to disco because it was cheaper for them to just buy a sound system than it was to hire a band” – Tommy Shaw clearly indicate the attention we shall give innovation. By innovating new efficient and effective process and products which not only save company’s cost but also provide value for money to consumers also. we can help in fueling the growth. With consumer pattern changing very frequently, we need to put sincere efforts in driving innovation at our workplace and home. This is not applicable for individual working at various companies, but also holds true for various government agencies and financial agencies. Government should look for more efficient and effective measure, policy amendments and tax cuts which give corporates, individuals a sense of relief and also do not create a hole in Government’s pocket.
Cost cutting, innovation, strict change in tax rates and more disciplined policies are the mantra for dealing with economic crisis. Let us all stand together and work towards a common goal of quickly coming out from this phase of business cycle called Recession.
Always remember “Recession is when a neighbor loses his job. Depression is when you lose yours ” by Ronald Reagen.

Share it onShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Digg thisShare on RedditShare on TumblrEmail this to someone
comments 5

dollar bills…

>ek din cricket khelte hue mera haath gaya tut,
ab ball aur bat bhee gaye mujhse chut,
dard se pareshaan me wapas gaya class me,
dekha to rakshas(teacher) khada tha rah me,
school me khelne ka mila punishment,
grade ho gayi good from excellent,
last bench par baith sun raha tha main lecture,
teacher keh raha tha beta don’t worry about fracture,
aaj se banao apna ek lakshya, ek rasta,
chalte raho us par na rakho kisi se vasta,
yaad rahe tumhe kamane hai euro,pounds and dollar bills,
aur ek ghar banana hai on Malabar hills…

khatam hua school aur shuru hua college,
laga masti karte hai abhee to ayi hai perfect age,
khub kiya ho halla, khoob machai dhoom,
ek din picture bhee dekh lee boom,
fisrt time hua katrina ka deedar,
sochne lage cholo dhunge apne liye bhee ek aisa hee yaar,
katrina ke alawa ek aur pehlu ne dyan kheecha,
lagaya main ganja aur apni aankein meecha,
kya khub thee wo duniya, kya khub the wo nazare,
sochte the duniya jeet sakte hai bina kisi sahare,
ab tak bahut achi chali hamari picture comedy,
ek din life me ho gayi tragedy,
ho gaye 5 semester me fail,
pitaji bole go to hell,
masti karne ka diya dand,
kardee pocket money band,
diyala mujhe phir yaad mera goal,
kaha laga 100 situps aur bol,
kamane hai mujhe euro,pounds and dollar bills,
aur banana hai ek ghar on Malabar hills…

college se bhee hue pass,
ab lagai naukri kee aas,
kee humne bhee bahut strugle,
sochte the hum bhee bana sakte hai google,
kahan kahan na thokar khayi,
bhukh lagne par bina sambar bhee idli khayi,
roz sajaye na jaane kitne naye khawaab,
agale din ankoon se beh jaate the ban ke sailaab,
bahut bane ek dusre ka sahara,
laga khub chalega hamara bhaichara,
ek din mach gaya bhaukaal,
jab mil gayi dost koi naukri kee confirmation call,
phir to jaise aa gaya job ka season,
aur mil gaya party karne ka reason,
us din life lagi better,
jab haath me dekha offer letter,
soch soch ke pagla rahe the,
baar yahi keh rahe the,
ab hum khoob kamayenge euro,pounds and dollar bills,
aur banayenge ek sunder ghar on Malabar hills…

ek aisa din bhee aya,
jab company ne posting ka scene samjhaya,
kisi ne join kee badi MNC,
aur koyi onsite jaa kar ban gaya OSC,
apas me milaap hua rare,
kyonki office chodne bhee tha ek dare,
kaam me ho gaye sab itna be chuke,
bhool gaye dosti ho rahi hai dilute,
ek dusre se milna ka time ho gaya kam,
upar se boss ne kar rakha the naak me dam,
kaam ke peeche ho gaye hai crazy,
na milne ke bahane batate the I m very lazy,
ata hai jab bhee doston ka scrap, sms ya call,
dhukta hai dil aur ho jate hai behaal,
phir bhee kush hai ye soch kar, chahe abhee hai adhura,
akeer kar rahe hai ek sapna pura,
abhee aur kamane hai mujhe euro, pound and dollar bills,
aur banana hai ek ghar on Malabar hills…

Share it onShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Digg thisShare on RedditShare on TumblrEmail this to someone